Full brand identity system — strategy, visual identity, guidelines, and launch assets
Pacific Ridge Co. came to us as a growing outdoor lifestyle brand that had outgrown their original DIY logo. They needed a full visual identity overhaul — one that could work across retail packaging, trade show displays, digital, and a premium product catalog.
The challenge: create something that felt premium without being cold, outdoorsy without being clichéd, and versatile enough to carry across a rapidly expanding product line.
The existing brand was inconsistent across touchpoints, failed to communicate the brand's premium positioning, and had no scalable system — every new product required ad-hoc design decisions with no guiding principles.
A complete brand system built from strategy up — new logo family, color palette, typography system, photography direction, and a comprehensive brand guidelines document that empowers the team to design consistently going forward.
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Deep-dive workshop with the client team. Competitive audit, audience profiling, brand positioning, and aspirational reference curation. Established clear brand pillars and creative direction before any design work began.
2 weeksThree distinct logo concepts developed across mark, wordmark, and lockup formats. Refined the selected direction through three structured revision rounds, developing the full color and type system simultaneously.
3 weeksBuilt out the complete brand system — patterns, photography direction, brand guidelines document, and all launch assets. Final file package organized and handed off with a walkthrough session for the client team.
1 weekThe rebrand launched across retail, trade show, and digital channels simultaneously. The new visual system was immediately recognizable and received strong reception from retail buyers and press alike.
The client team reports that the guidelines document has dramatically reduced design inconsistencies and made onboarding new vendors and partners significantly easier.
Let's talk about what you need. Custom quotes, no commitment.