Brand Identity / Art Direction 2012

SAGON
PHIOR.

Art Director & Senior Designer — Microsoft · American Heart Association · Los Angeles CA

Employer
Sagon-Phior
Client(s)
Microsoft, American Heart Association, Lorax
Discipline
Brand, Print & Web
Years
2012
The Work

BRAND & AGENCY WORK

As Art Director and Senior Designer at Sagon-Phior, I directed a comprehensive redesign of the agency's logo, branding, digital assets, and collateral — an identity that needed to reflect the agency's evolution and position in the market.

Concurrently, I managed multiple client projects including Microsoft (presentation deck design, Visual Studio flyers) and the American Heart Association (event materials). I also designed the agency's landmark 128-page hardcover branding book, Lorax coffee cup sleeve design, event planter stake signs, and The Buckley School invitation suite.

Deliverables
  • Agency logo redesign & full brand system
  • Agency 128pp hardcover branding book
  • Agency website design
  • Microsoft — presentation deck design
  • Microsoft — Visual Studio flyer
  • American Heart Association — event materials
  • Lorax — coffee cup sleeve design
  • Event planter stake signs
  • The Buckley School — invitation design

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