Art Direction / In-House 2012 – 2019

FUTUREDONTICS
1-800-DENTIST.

Art Director — Full-service in-house creative, Los Angeles CA

Employer
Futuredontics
Client(s)
1-800-DENTIST, Dentistry.com
Discipline
Art Direction, Print & Digital
Years
2012–2019

TV SPOTS

Seven 30-second TV commercials produced for 1-800-DENTIST in 2015. Shot and edited with the in-house creative team — I directed the on-screen graphic treatments, lower-thirds, and brand typography used throughout the campaign.

TV Spot 02
TV Spot 03
TV Spot 04
TV Spot 05
TV Spot 06
TV Spot 07

IN-HOUSE ART DIRECTION

As Art Director at Futuredontics, I led an internal advertising agency team responsible for all creative output across two brands: 1-800-DENTIST and Dentistry.com.

Over seven years, I directed and produced a complete spectrum of creative — TV and radio ad production, email campaigns, e-books, landing pages, banner ads, print collateral, trade show materials, logo design, and website design. I owned production-ready file prep and managed direct vendor and printer relationships from concept through delivery.

This role demanded both creative leadership and deep technical production skills — maintaining strict brand consistency across dozens of simultaneous projects and channels.

Deliverables
  • TV & radio commercial production
  • Email campaign design & templates
  • E-book design & layout
  • Landing page design
  • Digital banner ad design (animated & static)
  • Logo design
  • Trade show display & signage
  • Print collateral & one-sheets
  • Website design
  • NFL Super Bowl promotional materials
  • Illustrated poster design
  • Event bannerstand design

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